Citas bibligráficas
Hoyos, E., Pacheco, J. (2023). Renovando el vínculo con la comunidad educativa: La implementación del Área de Comunicaciones en la I.E.P. Santísimo Señor de Luren entre los años 2022 y 2023 [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670009
Hoyos, E., Pacheco, J. Renovando el vínculo con la comunidad educativa: La implementación del Área de Comunicaciones en la I.E.P. Santísimo Señor de Luren entre los años 2022 y 2023 [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670009
@misc{sunedu/3566903,
title = "Renovando el vínculo con la comunidad educativa: La implementación del Área de Comunicaciones en la I.E.P. Santísimo Señor de Luren entre los años 2022 y 2023",
author = "Pacheco Gavidia, Julio Brandon",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The purpose of this work of professional competence is to examine the communication strategy implemented by the Communications Area of the Santísimo Señor de Luren Private Educational Institution (I.E.P.), after having undergone a renovation process, in order to achieve different objectives with three groups of stakeholders: collaborators; students and parents; and potential new members of the educational community. The relevance of this work lies in describing how a communications strategy is applied to an educational institution to improve its relationship with its stakeholders. In order to do so, messages and publications disseminated through the different communication channels implemented by the Communications Area of the I.E.P. Santísimo Señor de Luren will be analyzed. This work concludes that different types of organizational communication strategies have been applied with each of the three stakeholder groups. For employees, an internal communication strategy was applied; for students and parents, an external communication strategy; and for potential new members of the educational community, a commercial communication strategy.
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