Citas bibligráficas
Pazo, K., (2022). Plan estratégico de marketing como herramienta de mejora en el posicionamiento de la empresa Quality Hidro S.A.C. – Trujillo 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/16289
Pazo, K., Plan estratégico de marketing como herramienta de mejora en el posicionamiento de la empresa Quality Hidro S.A.C. – Trujillo 2020 []. PE: Universidad Nacional de Trujillo; 2022. https://hdl.handle.net/20.500.14414/16289
@misc{renati/881587,
title = "Plan estratégico de marketing como herramienta de mejora en el posicionamiento de la empresa Quality Hidro S.A.C. – Trujillo 2020",
author = "Pazo Querevalú, Keiko Azucena",
publisher = "Universidad Nacional de Trujillo",
year = "2022"
}
ABSTRACT The present research work was carried out with the purpose of establishing the influence of a Marketing Plan to improve the market positioning of the company QUALITY HIDRO S.A.C. Trujillo, 2020. The problem was: How does a Marketing Plan allow to increase the positioning of the company QUALITY HIDRO S.A.C., 2020? The hypothesis was: The Strategic Marketing Plan allows to significantly improve the positioning of the Company QUALITY HIDRO S.A.C., 2020. The research design was non-experimental of a causal correlational type, the survey technique and the interview were used, whose instruments were questionnaire and interview guide. The methods used were: inductive-deductive and analytical. The population was made up of 12 companies from the sector in which the company QUALITY HIDRO S.A.C. is located, which in its entirety made up the sample. The results allowed us to recognize that the positioning of the company in which it is located and the level of recognition in the sector in which it operates are low, due to the fact that very little is invested in marketing. It was concluded that 58% of the respondents have a high level of recognition of the existence of the company.
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