Citas bibligráficas
Cuba, J., Martínez, A. (2021). Estrategias de fidelización y la deserción de los clientes en la empresa de transportes de carga Pepito EIRL en los años 2017 – 2018 [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/4372
Cuba, J., Martínez, A. Estrategias de fidelización y la deserción de los clientes en la empresa de transportes de carga Pepito EIRL en los años 2017 – 2018 []. PE: Universidad Tecnológica del Perú; 2021. https://hdl.handle.net/20.500.12867/4372
@misc{renati/806090,
title = "Estrategias de fidelización y la deserción de los clientes en la empresa de transportes de carga Pepito EIRL en los años 2017 – 2018",
author = "Martínez Luis, Ada Maribel",
publisher = "Universidad Tecnológica del Perú",
year = "2021"
}
In this research work, it has been considered as a general objective to determine the relationship between loyalty strategies and the level of attrition of customers in the cargo transport company Pepito E.I.R.L in the years 2017-2018.The research was of an applied type and quantitative approach, of a hypothetical deductive method at a correlational level and of a non-experimental cross-sectional design.As a population, there were 300 clients of said company, whose sample was 25. The survey was used as a technique and, as an instrument, a questionnaire validated by expert judgment.According to the results, the correlation between the variables is low negative, since a value of -0.206 was obtained as Pearson's correlation coefficient (r); Likewise, a bilateral significance level equal to 0.322 was found, which exceeds the maximum significance of 0.05 (5%).In this sense, it was concluded that loyalty strategies are not significantly related to the attrition of clients in the cargo transport company Pepito E.I.R.L in the years 2017-2018.
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