Citas bibligráficas
Pascual, M., (2016). Perfil del consumidor de productos gourmet en la ciudad de Trujillo – La Libertad – Perú en el 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10623
Pascual, M., Perfil del consumidor de productos gourmet en la ciudad de Trujillo – La Libertad – Perú en el 2016 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10623
@misc{renati/523835,
title = "Perfil del consumidor de productos gourmet en la ciudad de Trujillo – La Libertad – Perú en el 2016",
author = "Pascual Risco, María Cristina",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT At present, the gastronomy sector has grown significantly. This phenomenon, has led to all aspects involved evolve, as is the case of the marketing of these products and therefore of consumers. For this reason, a large number of companies have focused on gourmet cuisine, one of the most demanding in terms of choice patterns and showing significant and significant growth in recent years. The following investigation was made with the intention of applying the different theories to prove its usefulness in the determination of the consumer profile, since, having this variable correctly defined, allows to have clarity on its characteristics, being an important aspect for any decision-making process. For this reason, the hypothesis was that: consumers of gourmet products are men and women between 25 and 60 years old, of NSE AB, with higher levels of study and family income higher than S / 3,000.00 in the districts of Trujillo and Víctor Larco who seek product quality and make their purchases on a fortnightly basis in modern retail centers. To obtain the correct information and verify the hypothesis, the study was carried out based on a quantitative technique, with the backing of the validation of the elaborated questionnaire. The tool used for the research was the survey. For its application, the universe was delimited to men and women between 18 and 60 years of the districts of Trujillo and Víctor Larco, obtaining a sample to study of 384 people. The present study, besides contributing to the definition of the profile of the consumer of gourmet products, allowed to know which attributes are most valued when choosing a particular product, which brands are preferred and the reasons why they are first choice; Important decision-making factors on which the companies that are developing in this area can be based. As a result of the research, we conclude that the characteristics of the consumer profile are: men and women between 25 and 60 years old with university studies, average income between 2500 and 3000 soles of the NSE AB and B of the districts of Trujillo and Victor Larco Look for quality products and make the purchases on a bi-monthly basis in supermarkets. Finally, we let his sage discern the contribution of the present study, deployed for those who request such work and with the desire to provide positive results for those who take this information into account.
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