Citas bibligráficas
Hernandez, M., Celi, V. (2023). Relación entre confianza, reconocimiento de marca, calidad, satisfacción, seguridad y WOM en tiendas departamentales de Lima y Callao en 2022 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670831
Hernandez, M., Celi, V. Relación entre confianza, reconocimiento de marca, calidad, satisfacción, seguridad y WOM en tiendas departamentales de Lima y Callao en 2022 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670831
@misc{renati/411066,
title = "Relación entre confianza, reconocimiento de marca, calidad, satisfacción, seguridad y WOM en tiendas departamentales de Lima y Callao en 2022",
author = "Celi Bazan, Valeria Milagros Rubi",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
In the latest’s years the electronic commerce has gained relevance worldwide, organizations are focused on increasing its commercial value. A 4% rise in online sales was evidenced from 2018 to 2019 (United Nations Conference on Trade and Development [UNCTAD], 2021) due to increased internet access and use. Additionally, the sanitary measures enforced due to the covid pandemic worked as a catalyzer to increase e-commerce worldwide sales by 24% (Chevalier, 2021). This effect was notorious in South America where sales through electronic platforms reached a 66% increase (Euromonitor Internacional, 2022). Despite the increase in peruvian e-commerce there is still resistance to adopt this trend, we have identified several factors that could be of influence like trust, brand awareness, quality, client satisfaction, security and WOM communication in department stores in Lima and Callao in 2022. To assess this a sample of 250 persons was analyzed through the SPSS program, obtaining a significant relation between the aforementioned variables.
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