Bibliographic citations
Nishiyama, A., Diaz, C. (2023). Propuesta de mejora del posicionamiento en una agencia de influencers del sector salud en el mercado peruano [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670808
Nishiyama, A., Diaz, C. Propuesta de mejora del posicionamiento en una agencia de influencers del sector salud en el mercado peruano [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670808
@misc{renati/410981,
title = "Propuesta de mejora del posicionamiento en una agencia de influencers del sector salud en el mercado peruano",
author = "Diaz Tahua, Camila Paola",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This professional sufficiency work focuses on the development of improvement proposals for an influencer marketing agency in the health sector with the objective of establishing a clear and lasting positioning in the Peruvian market. Theoretical concepts, including strategic marketing, influencer marketing, and positioning strategies were used to understand and analyze the work in question. The methodology employed is based on a case study with a qualitative approach, which included two in-depth interviews. The most significant finding or problem of this research was the identification of challenges related to the current ratio of direct and intermediary clients. This discrepancy has been carefully analyzed, resulting in proposed solutions that seek to optimize this relationship. In addition, unique positioning strategies were developed to create a distinctive value proposition in the Peruvian market.
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