Citas bibligráficas
Palomino, P., (2023). Imagen política y cine: La representación cinematográfica en la película “El Candidato” [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669386
Palomino, P., Imagen política y cine: La representación cinematográfica en la película “El Candidato” [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669386
@misc{renati/408280,
title = "Imagen política y cine: La representación cinematográfica en la película “El Candidato”",
author = "Palomino Chávez, Pedro Josué",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The political image is a fundamental concept that is developing and gains importance in Peruvian politicians, its relevance is a fundamental pillar for the exercise of the political career. In this sense, this research aims to understand how the political image projection of Peruvian political figures is being perceived. It is proposed to analyze the perceptions of the Peruvian audience on the cinematographic representation of the political image, based on the Peruvian film "El Candidato" (Velarde, 2016). From this case study, an investigation is proposed under the interpretative paradigm, with a qualitative approach through the focus group instrument, to gather information on the perceptions of the selected population: Peruvians in generation Y and generation X. Based on the study de Sevilla (2009), it was decided to define Political Image in three sub categories; appearance, behavior and forms of communication, which will allow answering the research question. In addition, to know the archetypes and stereotypes that the selected sample perceives about the political characters of the film. It was possible to find that the perceptions of the Peruvian audience about the cinematographic representation of the political image are perceived negatively. In addition, the identification of stereotypes and archetypes adds to the negative preconception of the political image.
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