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Palomino, P., (2023). Imagen política y cine: La representación cinematográfica en la película “El Candidato” [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669386
Palomino, P., Imagen política y cine: La representación cinematográfica en la película “El Candidato” [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669386
@misc{renati/408280,
title = "Imagen política y cine: La representación cinematográfica en la película “El Candidato”",
author = "Palomino Chávez, Pedro Josué",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Title: Imagen política y cine: La representación cinematográfica en la película “El Candidato”
Other Titles: Political Imagen and cinema: The cinematographic representation in the fim "El Candidato"
Authors(s): Palomino Chávez, Pedro Josué
Advisor(s): Rolleri García, Jair Augusto
Keywords: Imagen política; Representación cinematográfica; Apariencia; Comportamiento; Formas de comunicación; Estereotipos y arquetipos políticos; Cinematographic representation; Appearance; Behavior; Forms of communication; Political stereotypes and archetypes
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 11-Jul-2023
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: La imagen política es un concepto fundamental que se está desarrollando y toma importancia en los políticos peruanos, su relevancia es un pilar fundamental para el ejercicio de la carrera política. En tal sentido, esta investigación pretende entender cómo están siendo percibida la proyección de imagen política de los personajes políticos peruanos. Se propone analizar las percepciones de la audiencia peruana sobre la representación cinematográfica de la imagen política, a partir de la película peruana “El Candidato” (Velarde, 2016). Desde este caso de estudio, se propone una investigación bajo el paradigma interpretativo, con un enfoque cualitativo mediante el instrumento de grupo focal, para recabar información sobre las percepciones de la población seleccionada: peruanos en la generación Y y generación X. Basados en el estudio de Sevilla (2009), se optó por definir Imagen Política en tres sub categorías; apariencia, comportamiento y formas de comunicación, que permitirán responder a la pregunta de investigación. Además, de conocer los arquetipos y estereotipos que perciben la muestra seleccionada sobre los personajes políticos del filme. Se pudo encontrar que las percepciones de la audiencia peruana sobre la representación cinematográfica de la imagen política son percibidas de manera negativa. Además, la identificación de estereotipos y arquetipos suma a la preconcepción negativa de la imagen política.
The political image is a fundamental concept that is developing and gains importance in Peruvian politicians, its relevance is a fundamental pillar for the exercise of the political career. In this sense, this research aims to understand how the political image projection of Peruvian political figures is being perceived. It is proposed to analyze the perceptions of the Peruvian audience on the cinematographic representation of the political image, based on the Peruvian film "El Candidato" (Velarde, 2016). From this case study, an investigation is proposed under the interpretative paradigm, with a qualitative approach through the focus group instrument, to gather information on the perceptions of the selected population: Peruvians in generation Y and generation X. Based on the study de Sevilla (2009), it was decided to define Political Image in three sub categories; appearance, behavior and forms of communication, which will allow answering the research question. In addition, to know the archetypes and stereotypes that the selected sample perceives about the political characters of the film. It was possible to find that the perceptions of the Peruvian audience about the cinematographic representation of the political image are perceived negatively. In addition, the identification of stereotypes and archetypes adds to the negative preconception of the political image.
The political image is a fundamental concept that is developing and gains importance in Peruvian politicians, its relevance is a fundamental pillar for the exercise of the political career. In this sense, this research aims to understand how the political image projection of Peruvian political figures is being perceived. It is proposed to analyze the perceptions of the Peruvian audience on the cinematographic representation of the political image, based on the Peruvian film "El Candidato" (Velarde, 2016). From this case study, an investigation is proposed under the interpretative paradigm, with a qualitative approach through the focus group instrument, to gather information on the perceptions of the selected population: Peruvians in generation Y and generation X. Based on the study de Sevilla (2009), it was decided to define Political Image in three sub categories; appearance, behavior and forms of communication, which will allow answering the research question. In addition, to know the archetypes and stereotypes that the selected sample perceives about the political characters of the film. It was possible to find that the perceptions of the Peruvian audience about the cinematographic representation of the political image are perceived negatively. In addition, the identification of stereotypes and archetypes adds to the negative preconception of the political image.
Link to repository: http://hdl.handle.net/10757/669386
Discipline: Comunicación Audiovisual y Medios Interactivos
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Comunicaciones
Grade or title: Licenciado en Comunicación Audiovisual y Medios Interactivos
Juror: Vite León, Víctor Omar; Sayán Casquino, Yasmín Magna; Sánchez Trujillo, María De Los Ángeles
Register date: 22-Nov-2023
This item is licensed under a Creative Commons License