Citas bibligráficas
Briceño, A., (2023). Diseño informativo de las piezas digitales de organismos estatales peruanos relacionados al discurso de alimentación saludable (2018-2021) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668750
Briceño, A., Diseño informativo de las piezas digitales de organismos estatales peruanos relacionados al discurso de alimentación saludable (2018-2021) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/668750
@misc{renati/407174,
title = "Diseño informativo de las piezas digitales de organismos estatales peruanos relacionados al discurso de alimentación saludable (2018-2021)",
author = "Briceño Castro, Abigail",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The purpose of this research is to analyze the informative design used by Peruvian state agencies to convey the discourse of healthy eating in their digital pieces between 2018 and 2021. Therefore, a hypothesis was raised, which is based on the fact that the informative design, through graphics and with particularities of the Peruvian context, such as cultural identity, represents the social message of healthy eating. On the other hand, the approach of this research is qualitative with descriptive scope and with a non-experimental and cross-sectional design where the sample is composed of healthy posts and recipe books of three selected organizations. In addition, in order to obtain the relevant results, an analysis form and an interview guide were used. After performing the analysis to the mentioned pieces, it was found as main results that the graphics are mostly used to represent the discourse of healthy eating, the textual content has greater prominence than the graphic elements and there is horror to emptiness, since the digital pieces are always visually saturated. In addition, it was concluded that the issue of cultural identity is not taken with relevance by Peruvian organizations, since they prefer to propagate their pieces without representative elements of Peruvian culture.
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