Citas bibligráficas
García, N., Navarro, V. (2021). Relación entre facilidad de uso percibida, utilidad percibida, influencia social e intención de uso de la banca móvil en los usuarios de los principales bancos de Lima Metropolitana en el 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657420
García, N., Navarro, V. Relación entre facilidad de uso percibida, utilidad percibida, influencia social e intención de uso de la banca móvil en los usuarios de los principales bancos de Lima Metropolitana en el 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657420
@misc{renati/396970,
title = "Relación entre facilidad de uso percibida, utilidad percibida, influencia social e intención de uso de la banca móvil en los usuarios de los principales bancos de Lima Metropolitana en el 2020",
author = "Navarro Alberca, Vilma Paola",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In recent decades, digital transformation has been found as a key ally that allows companies to use innovative tools to offer a closer, more direct and efficient experience to users. Likewise, the trend in the use of digital tools is increasing and is applied in the development of innovative contact channels to generate improvements in customer service, such as the development of mobile banking in the financial sector. However, in this area, the adoption of new technologies by the consumer has a more conservative learning curve, which requires a greater marketing effort to encourage their use. In this regard, we believe that digital transformation brings with it valuable benefits and we consider it important to contribute to its development so that more companies in the banking sector can take advantage of these trends, since today there is great potential in this area. In this sense, the present thesis aims to know and understand the motivations of users regarding the adoption of the use of mobile banking. To do this, we seek to validate whether the variables "perceived ease of use", "perceived utility" and "social influence" have a correlation with the variable "intention to use" of mobile banking. Likewise, to collect the necessary information for the validation of our hypothesis, we will use an exploratory methodology with a descriptive and correlational scope, in which we will carry out an in-depth interview with an expert in the field and complement the banking users with virtual surveys mobile.
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