Citas bibligráficas
Arias, M., (2021). Plan de negocios para la implementación de una empresa comercializadora de piscos producidos en el distrito de Santa Cruz de Flores-Cañete-Lima [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656048
Arias, M., Plan de negocios para la implementación de una empresa comercializadora de piscos producidos en el distrito de Santa Cruz de Flores-Cañete-Lima [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656048
@mastersthesis{renati/395571,
title = "Plan de negocios para la implementación de una empresa comercializadora de piscos producidos en el distrito de Santa Cruz de Flores-Cañete-Lima",
author = "Arias Caballero, Marcos Antonio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The district of Santa Cruz de Flores, calling itself “The capital of wine and good pisco”; It is located in the province of Cañete, department of Lima, at kilometer 82 of the South Pan-American Highway. It has a privileged microclimate; irrigated farmland rich in nutrients and free of soluble salts; that make it a favorable area for the production of grapes, especially of the "pisqueras" type. Precisely, this condition means that we find a significant number of pisco producers in the district, with products of very good quality, extraordinary flavor and at a relatively low price; mainly supplying the market of its locality and surroundings. The previous condition, added to the convenient proximity of the district to the largest market in the country, which is metropolitan Lima; allows us to affirm that there is a real business opportunity to mediate between producers and consumers. Precisely, in this business plan, it is proposed to create a pisco commercializing company, whose value proposition consists of bringing to the market of metropolitan Lima, the piscos produced in the district of Santa Cruz de Flores; with its own brand called Finca 73; in a special presentation; and at a relatively low price. Taking as differentiating factors, the association of the brand with nature; and the flavor of grapes that is felt in the product (difficult to find in most piscos, especially in those of low price). From the market survey carried out, we obtained a total acceptance of the Finca 73 product, both in its taste and in its presentation and price. After analyzing the profitability indexes of the project, such as VAN S/. 612,728; IRR 167%; Payback equal to 1; and the profits associated with it; it is concluded that the business idea is desirable, feasible and viable.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons