Bibliographic citations
Morón, K., (2020). Dimensiones del marketing experiencial en relación a la satisfacción del consumidor en los restaurantes temáticos de la cultura americana por consumidores de 15 a 35 años de edad de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651916
Morón, K., Dimensiones del marketing experiencial en relación a la satisfacción del consumidor en los restaurantes temáticos de la cultura americana por consumidores de 15 a 35 años de edad de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/651916
@misc{renati/390397,
title = "Dimensiones del marketing experiencial en relación a la satisfacción del consumidor en los restaurantes temáticos de la cultura americana por consumidores de 15 a 35 años de edad de Lima Metropolitana",
author = "Morón Huamán, Katherinne del Pilar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Experiential marketing is considered a factor of great value to consumers. That is why the theme restaurant sector is a growing service in Peru. However, for the authors, the customer experience is not considered one of the relevant factors. For this reason, this research will study the dimensions of experiential marketing in relation to consumer satisfaction in American culture's theme restaurants by consumers aged 15 to 35. The variables that have been chosen are the following: dimensions of marketing, customer service and satisfaction. To obtain evidence, the hypotheses that are presented in this study have conducted a mixed investigation. For the qualitative study two focus interviews and three in-depth interviews with experts in the subject are interviewed. For the quantitative study, a survey was applied to 250 people. In summary, the analysis that was performed was correlational between the final customer satisfaction and each type of experiential marketing. In summary, a correlational analysis was made between customer service and final satisfaction, since it is a variable that values the customer. When analyzing the information, it was obtained that, if there is a correlation between the final satisfaction, and the experiential marketing of "entertainment" with a low level of correlation; and between experiential marketing of "aesthetics" with a moderate or strong level of correlation. Similarly, it is obtained that there is a moderate or strong correlation between "personal satisfaction" and "final satisfaction".
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