Bibliographic citations
Segura, J., (2024). Influencia de la comunicación estratégica en el desempeño laboral de una universidad de Trujillo – 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/22051
Segura, J., Influencia de la comunicación estratégica en el desempeño laboral de una universidad de Trujillo – 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/22051
@mastersthesis{renati/373977,
title = "Influencia de la comunicación estratégica en el desempeño laboral de una universidad de Trujillo – 2023",
author = "Segura Rodríguez, José Antonio",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The objective of this research was to determine the influence of strategic communication on the job performance of a University of Trujillo - 2023, for which an applied type of research has been developed, of a non-experimental, correlational design, in a sample made up of 307 collaborators, with the use of the survey technique and the questionnaire as an instrument to collect data; The results obtained show that the dimensions of strategic communication (philosophical, structural, technical, psychosocial and administrative subsystem) positively influence job performance by obtaining significance levels of 0.000 in all cases, likewise, a significance of 0.000 was obtained. 0.000 and a Spearman correlation coefficient of 0.618, with a chi square of 25,341 > the tabulated chi square of 9.4877, so it is concluded that strategic communication significantly influences the job performance of a University of Trujillo - 2023
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