Citas bibligráficas
Mendocilla, W., Rojas, L. (2023). Gestión gerencial y su relación con el crecimiento empresarial de las Mypes de calzado del centro comercial APIAT, Trujillo, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/12731
Mendocilla, W., Rojas, L. Gestión gerencial y su relación con el crecimiento empresarial de las Mypes de calzado del centro comercial APIAT, Trujillo, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2023. https://hdl.handle.net/20.500.12759/12731
@misc{renati/371203,
title = "Gestión gerencial y su relación con el crecimiento empresarial de las Mypes de calzado del centro comercial APIAT, Trujillo, 2023",
author = "Rojas Vásquez, Leydi Aracelli",
publisher = "Universidad Privada Antenor Orrego",
year = "2023"
}
The general objective of this research was to determine the relationship between management and business growth in the footwear Mypes of the APIAT shopping center, Trujillo, 2023. It was based on a quantitative approach, non-experimental design and correlational level. The sample was composed of 97 entrepreneurs. The questionnaire was applied as an instrument. The results showed that management management presented a medium level according to 97% of the respondents. Likewise, it was identified that business growth presented a medium level according to 97% of the respondents. Also, it was determined that there is a moderate and highly significant direct relationship between managerial management and the dimensions life cycle perspective, resource-based perspective and perspective on entrepreneurial growth motivation, with a Spearman's Rho of 0.473, 0.457 and 0.406, respectively. In relation to the research hypothesis, the null hypothesis was rejected and the alternative hypothesis was accepted, that is, if there is a moderate and highly significant direct relationship between managerial management and business growth in the footwear Mypes of the APIAT shopping center, Trujillo, 2023, as obtained in Spearman's Rho, which was 0.635 and a p-value = 0.000, less than 0.05. It concluded that the study variables are directly related in a moderate and highly significant way.
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