Citas bibligráficas
Quevedo, D., Zarate, A. (2021). Estudio de prefactibilidad para la instalación de un servicio de venta pizzas personalizables en Lima, Perú [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15389
Quevedo, D., Zarate, A. Estudio de prefactibilidad para la instalación de un servicio de venta pizzas personalizables en Lima, Perú []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/15389
@misc{renati/234639,
title = "Estudio de prefactibilidad para la instalación de un servicio de venta pizzas personalizables en Lima, Perú",
author = "Zarate Romero, Alexander Johan",
publisher = "Universidad de Lima",
year = "2021"
}
This research work seeks to demonstrate the commercial, technical, financial and social viability of the installation of a customizable pizza sales service in the city of Lima Metropolitana. The company's main value proposition will be the Build your own pizza service, which offers the customer the possibility of creating their pizza from zero, combining the toppings of their choice. It will seek to position itself as a different alternative from current sector participants in the Peruvian market, emphasizing the importance of providing a quality customer experience through digital platforms. In the first chapter the research plan is developed. The second shows the results of the market study. Using interviews, surveys, Focus Group and documentary review, the commercial definition of the service and its marketing strategy were carried out. A 92,7% purchase intention was obtained and an 85,35% intensity, which shows that there is a market segment very interested in the proposal. A project demand of 76 542 pizzas was calculated in the fifth year of study, which makes the service commercially feasible. The third chapter addresses the location of the service, determining that the local service will be located in the district of San Borja. The fourth chapter covers the dimensioning of the service, which was delimited by the size of the market. The fifth chapter contemplates the study of engineering. A process of 7 activities was designed for the preparation of the pizzas, with a standard time of 7,20 min / pizza. The need for 8 machines and 7 collaborators for operations was determined, and that the servuction room occupies an area of 150 m2 . In this way, the project was shown to be technically feasible. In the sixth section it was determined that the company will have a functional organization and what are the main jobs required. Finally, chapters 7 and 8 conclude that at a COK of 10,38%, a NPV of S/526 244,17 and an IRR of 48%are obtained, as well as an accumulated added value of S/6 607 618,96; which demonstrates the economic financial and social viability of the project.
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