Citas bibligráficas
Rodriguez, F., (2020). Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020 [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/3532
Rodriguez, F., Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020 [Tesis]. : Universidad Andina del Cusco; 2020. https://hdl.handle.net/20.500.12557/3532
@misc{renati/22325,
title = "Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020",
author = "Rodriguez Caparó, Fabricio Derian",
publisher = "Universidad Andina del Cusco",
year = "2020"
}
This research work has the objective of describing how the sports Marketing Tactics are, at the Cienciano football Club of Cusco –2020. This research type is basic, with a descriptive scope, a non-experimental design and a quantitative approach. For the present investigation, the survey technique was used, for which a virtual questionnaire was applied to 150 followers of the Club Cienciano official websites, the results were processed using the statistical software SPSS version 25 and Microsoft Excel. The obtained results concluded as follows, the sports marketing tactics variable at the Cienciano football Club - Cusco 2020 are at a regular level with an average value of 3.37; The tactical variable of sports marketing was measured through the following dimensions: sponsorship of athletes, which was appreciated with an average value of 3.48, advertising quality is regular with an average value of 3.26 and sponsorship is considered regular with an average value of 3.35.
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