Bibliographic citations
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Rodriguez, F., (2020). Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020 [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/3532
Rodriguez, F., Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020 [Tesis]. : Universidad Andina del Cusco; 2020. https://hdl.handle.net/20.500.12557/3532
@misc{renati/22325,
title = "Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020",
author = "Rodriguez Caparó, Fabricio Derian",
publisher = "Universidad Andina del Cusco",
year = "2020"
}
Title: Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020
Authors(s): Rodriguez Caparó, Fabricio Derian
Advisor(s): León Casafranca, María del Carmen
Keywords: Marketing deportivo; Club de futbol; Deportistas; Patrocinadores
Issue Date: 7-Jul-2020
Institution: Universidad Andina del Cusco
Abstract: El presente trabajo de investigación tuvo como objetivo describir como son las Tácticas
del marketing deportivo en el Club Cienciano del Cusco –2020. El tipo de investigación
es básica, alcance descriptivo, diseño no experimental y enfoque cuantitativo. Se empleó
la técnica de la encuesta mediante el instrumento de un cuestionario virtual aplicado a
167 seguidores de la página oficial del Club Cienciano, cuyos resultados se procesaron
utilizando el software estadístico SPSS versión 25 y Microsoft Excel. Los resultados que
se obtuvieron concluyeron en que la variable tácticas del marketing deportivo en el club
Cienciano del Cusco -2020 se encuentra en un nivel regular con un valor promedio de
3.37, analizada mediante las dimensiones: Patrocinio de Deportistas, calificada como
buena con un valor promedio de 3.48, la Publicidad calificada como regular con un valor
promedio de 3.26 y el Sponsoring calificada como regular con un valor promedio de 3.35.
This research work has the objective of describing how the sports Marketing Tactics are, at the Cienciano football Club of Cusco –2020. This research type is basic, with a descriptive scope, a non-experimental design and a quantitative approach. For the present investigation, the survey technique was used, for which a virtual questionnaire was applied to 150 followers of the Club Cienciano official websites, the results were processed using the statistical software SPSS version 25 and Microsoft Excel. The obtained results concluded as follows, the sports marketing tactics variable at the Cienciano football Club - Cusco 2020 are at a regular level with an average value of 3.37; The tactical variable of sports marketing was measured through the following dimensions: sponsorship of athletes, which was appreciated with an average value of 3.48, advertising quality is regular with an average value of 3.26 and sponsorship is considered regular with an average value of 3.35.
This research work has the objective of describing how the sports Marketing Tactics are, at the Cienciano football Club of Cusco –2020. This research type is basic, with a descriptive scope, a non-experimental design and a quantitative approach. For the present investigation, the survey technique was used, for which a virtual questionnaire was applied to 150 followers of the Club Cienciano official websites, the results were processed using the statistical software SPSS version 25 and Microsoft Excel. The obtained results concluded as follows, the sports marketing tactics variable at the Cienciano football Club - Cusco 2020 are at a regular level with an average value of 3.37; The tactical variable of sports marketing was measured through the following dimensions: sponsorship of athletes, which was appreciated with an average value of 3.48, advertising quality is regular with an average value of 3.26 and sponsorship is considered regular with an average value of 3.35.
Link to repository: https://hdl.handle.net/20.500.12557/3532
Discipline: Administración
Grade or title grantor: Universidad Andina del Cusco. Facultad de Ciencias Económicas, Administrativas y Contables
Grade or title: Licenciado en Administración
Register date: 15-Dec-2020
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