Bibliographic citations
Gutierrez, M., (2024). Marketing digital y captación de clientes en la empresa Electro Comercial Sernale E.I.R.L, ubicado en el distrito de San Martín de Porres, 2020 [Universidad Nacional de Educación Enrique Guzmán y Valle]. https://repositorio.une.edu.pe/handle/20.500.14039/11312
Gutierrez, M., Marketing digital y captación de clientes en la empresa Electro Comercial Sernale E.I.R.L, ubicado en el distrito de San Martín de Porres, 2020 []. PE: Universidad Nacional de Educación Enrique Guzmán y Valle; 2024. https://repositorio.une.edu.pe/handle/20.500.14039/11312
@misc{renati/1739202,
title = "Marketing digital y captación de clientes en la empresa Electro Comercial Sernale E.I.R.L, ubicado en el distrito de San Martín de Porres, 2020",
author = "Gutierrez Navarro, Miguel Angel",
publisher = "Universidad Nacional de Educación Enrique Guzmán y Valle",
year = "2024"
}
The objective of this research work is based on analyzing the determining relationships between Digital Marketing and Customer Acquisition, in the research unit identified as the company Electro Comercial Sernale E.I.R.L. located in the district of San Martín de Porres. The range of the work is located in the year 2020, assuming the annual period of study. The methodology was quantitative approach, non-experimental design, correlational level, applied to a sample of 79 clients of the organization. The results show that in the Digital Marketing variable, 56.96% stated that they are at a high level, while 40.51% are at a medium level; Likewise, in the Customer Acquisition variable, 36.71% are at a high level, while 60.76% responded that this variable is at a medium level. It concludes that Digital Marketing is related to Customer Acquisition.
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