Citas bibligráficas
Alza, J., (2024). Estrategias de marketing en la empresa Morales Gonzáles y Lozano construcciones en general y soluciones prácticas E. I. R. L., ubicado en el distrito de Lurín (Lima – Perú), en el año 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/39682
Alza, J., Estrategias de marketing en la empresa Morales Gonzáles y Lozano construcciones en general y soluciones prácticas E. I. R. L., ubicado en el distrito de Lurín (Lima – Perú), en el año 2021 [Tesis]. PE: Universidad Privada del Norte; 2024. https://hdl.handle.net/11537/39682
@misc{renati/1687872,
title = "Estrategias de marketing en la empresa Morales Gonzáles y Lozano construcciones en general y soluciones prácticas E. I. R. L., ubicado en el distrito de Lurín (Lima – Perú), en el año 2021",
author = "Alza Villafane, Jose Miguel",
publisher = "Universidad Privada del Norte",
year = "2024"
}
The main object of the present research work was to describe the marketing strategies that were developed in the company Morales Gonzales y Lozano constructions in general and practical solutions E.I.R.L. located in the district of Lurín in 2021, in which it was carried out. a descriptive research with a non-experimental design, the approach is purely quantitative in relation to the characteristics of a transversal type, where data collection will be carried out through the survey technique and questionnaires as the main data collection instrument which will be made up of a set of questions coming from the indicators that were divided into 4 dimensions, having a total of 20 statements. The results obtained allowed us to know that the price dimension is accepted by 85% of the clients and the place is In a strategic area, however, the dimensions of service and promotion must be improved in all aspects. It was concluded that a correct development of marketing strategies is not being carried out due to the poor quality of service, by not applying constant promotions to recurring customers.
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