Bibliographic citations
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Rodrigo, P., Lennart, B., Rabl, W., Wang, D. (2023). Killa Vive Verde consulting report [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24969
Rodrigo, P., Lennart, B., Rabl, W., Wang, D. Killa Vive Verde consulting report []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24969
@mastersthesis{renati/1656053,
title = "Killa Vive Verde consulting report",
author = "Wang, Donghui",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Title: Killa Vive Verde consulting report
Authors(s): Rodrigo Antonio, Porta Oñate; Lennart, Benjamin Peters; Rabl, Wolfgang Knut; Wang, Donghui
Advisor(s): Sánchez Paredes, Sandro Alberto
Keywords: Consultores de empresas--Planificación estratégica; Pequeñas y medianas empresas--Perú; Artesanos peruanos; Comunidades nativas--Perú
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 15-May-2023
Institution: Pontificia Universidad Católica del Perú
Abstract: This paper focuses on the analysis of Killa Vive Verde, a SME working with the
Shawan Rama and the Shipibo Konibo communities to create products. The company has
been facing production issues and needed advice how they can increase the production output
of the indigenous artisans.
After consulting with experts in the field, as well as surveying over 80 people familiar
with Peruvian culture and buying norms, the current market trend and consumer thoughts
could be identified.
After many insightful meetings with the company, coupled with literature review and
the qualitative & quantitative research, 4 potential solutions were identified. Two targeted of
the motivation of the artisans, laying focus on the motivation of the communities. One
focused on creating a partnership with another community to increase the artisans working in
the production process. The final recommendation explored the option of increasing access to
innovative tools which speed up production and stabilise communication.
Link to repository: http://hdl.handle.net/20.500.12404/24969
Discipline: Administración de Negocios
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Maestro en Administración de Negocios
Juror: Rafael Alejandro Fernandez Concha; Sandro Alberto Sanchez Paredes; Nicolás Andrés Núñez Morales
Register date: 15-May-2023
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