Bibliographic citations
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Rodrigo, P., Lennart, B., Rabl, W., Wang, D. (2023). Killa Vive Verde consulting report [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24969
Rodrigo, P., Lennart, B., Rabl, W., Wang, D. Killa Vive Verde consulting report []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24969
@mastersthesis{renati/1656053,
title = "Killa Vive Verde consulting report",
author = "Wang, Donghui",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Full metadata record
Sánchez Paredes, Sandro Alberto
Rodrigo Antonio, Porta Oñate
Lennart, Benjamin Peters
Rabl, Wolfgang Knut
Wang, Donghui
2023-05-15T21:02:58Z
2023-05-15T21:02:58Z
2022
2023-05-15
http://hdl.handle.net/20.500.12404/24969
This paper focuses on the analysis of Killa Vive Verde, a SME working with the
Shawan Rama and the Shipibo Konibo communities to create products. The company has
been facing production issues and needed advice how they can increase the production output
of the indigenous artisans.
After consulting with experts in the field, as well as surveying over 80 people familiar
with Peruvian culture and buying norms, the current market trend and consumer thoughts
could be identified.
After many insightful meetings with the company, coupled with literature review and
the qualitative & quantitative research, 4 potential solutions were identified. Two targeted of
the motivation of the artisans, laying focus on the motivation of the communities. One
focused on creating a partnership with another community to increase the artisans working in
the production process. The final recommendation explored the option of increasing access to
innovative tools which speed up production and stabilise communication. (es_ES)
eng (es_ES)
Pontificia Universidad Católica del Perú (es_ES)
info:eu-repo/semantics/closedAccess (es_ES)
Consultores de empresas--Planificación estratégica (es_ES)
Pequeñas y medianas empresas--Perú (es_ES)
Artesanos peruanos (es_ES)
Comunidades nativas--Perú (es_ES)
Killa Vive Verde consulting report (es_ES)
info:eu-repo/semantics/masterThesis (es_ES)
Pontificia Universidad Católica del Perú. CENTRUM (es_ES)
Administración de Negocios (es_ES)
Maestría (es_ES)
Maestro en Administración de Negocios (es_ES)
PE (es_ES)
https://purl.org/pe-repo/ocde/ford#5.02.04 (es_ES)
https://purl.org/pe-repo/renati/level#maestro (es_ES)
09542193
https://orcid.org/0000-0002-6155-8556 (es_ES)
70411493
C4VWCTV6T
EJ4365157
AUT / AP0281233
413207 (es_ES)
Rafael Alejandro Fernandez Concha (es_ES)
Sandro Alberto Sanchez Paredes (es_ES)
Nicolás Andrés Núñez Morales (es_ES)
https://purl.org/pe-repo/renati/type#tesis (es_ES)
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