Citas bibligráficas
Granados, V., Sánchez, G. (2025). Propuesta de mejora para optimizar la Gestión comercial y su influencia en la experiencia del cliente en el área comercial del Cultural. [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683848
Granados, V., Sánchez, G. Propuesta de mejora para optimizar la Gestión comercial y su influencia en la experiencia del cliente en el área comercial del Cultural. [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/683848
@misc{renati/1300858,
title = "Propuesta de mejora para optimizar la Gestión comercial y su influencia en la experiencia del cliente en el área comercial del Cultural.",
author = "Sánchez López, Giancarlo Jair",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
The main purpose of this paper is to present an improvement proposal to optimize commercial management and its influence on the customer experience at el Cultural. To do so, it will begin by exposing the problematic situation, detailing the context in which the company is located, including economic, social, political and legal aspects. In addition, relevant information about the organization will be provided, along with details of the problem, such as the area in which it operates, how it was identified and key financial data. The alternatives available to address the problem will also be analyzed, reviewing background information, theories and models that support the analysis. The causes, factors and impact of the problem within the organization will be identified, highlighting the areas involved. Subsequently, possible solutions to the problem will be presented. Finally, the viability of each alternative will be discussed, evaluating its advantages and disadvantages, and the chosen option will be justified, analyzing its operational, administrative and financial implications for el Cultural.
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