Citas bibligráficas
Oviedo, C., Bedia, P. (2023). Análisis y propuesta de mejora de canales de atención para socios de Cooperativa de ahorro y crédito La Portuaria. [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670477
Oviedo, C., Bedia, P. Análisis y propuesta de mejora de canales de atención para socios de Cooperativa de ahorro y crédito La Portuaria. [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670477
@misc{renati/1295842,
title = "Análisis y propuesta de mejora de canales de atención para socios de Cooperativa de ahorro y crédito La Portuaria.",
author = "Bedia Garcia, Patricio Stefano Carlos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this study is to propose certain marketing actions or strategies to improve the quality of customer service in order to increase the perception of the members of La cooperativa de ahorro y crédito La Portuaria, which will ultimately lead to the growth of the cooperative, both in terms of members and market share. In this sense, the theoretical framework of the case study is used, in which the current and historical situation of the company and the context in which it develops is seen. The results of this study indicate the current perception of the partners about the current service offered by La Portuaria in its different channels. The partners currently do not use these channels much because they do not have the information and use of them, since there is a lack of communication actions by the company. They also have problems with in-person attention and lack of proximity to the offices.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons