Citas bibligráficas
Condor, F., (2024). Marketing relacional y lealtad en los clientes de la empresa de Transporte Turismo Acunta S.A.C. [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/8085
Condor, F., Marketing relacional y lealtad en los clientes de la empresa de Transporte Turismo Acunta S.A.C. []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/8085
@misc{renati/1059951,
title = "Marketing relacional y lealtad en los clientes de la empresa de Transporte Turismo Acunta S.A.C.",
author = "Condor Rojas, Fernando Daniel",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The purpose of the present study was to determine the relationship between relationship marketing and customer loyalty in the transportation company Turismo Acunta S.A.C., Chiclayo. Likewise, a basic quantitative approach of correlational scope was used, and a sample of 312 consumers was constituted. Thus, it was found that there is a moderate and significant positive link between relationship marketing and customer loyalty, as well as between the dimensions of trust, commitment, communication and conflict management with loyalty. Strategies focused on strengthening customer relationships are key to consolidating the bond between the entity and the customer; such initiatives also optimize the overall customer experience, which translates into customer satisfaction and loyalty.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons