Citas bibligráficas
Gonzalez, C., (2024). Propuesta de mejora del proceso de prospección de potenciales clientes en una startup del sector Fintech y HR Tech [Universidad del Pacífico]. https://hdl.handle.net/11354/4585
Gonzalez, C., Propuesta de mejora del proceso de prospección de potenciales clientes en una startup del sector Fintech y HR Tech []. PE: Universidad del Pacífico; 2024. https://hdl.handle.net/11354/4585
@misc{renati/1039904,
title = "Propuesta de mejora del proceso de prospección de potenciales clientes en una startup del sector Fintech y HR Tech",
author = "Gonzalez Herrera, Claudia Rosa",
publisher = "Universidad del Pacífico",
year = "2024"
}
This work originates from the concern and discomfort of the leaders of the sales area, on which the research is focused, mainly due to the process of prospecting for potential clients, which is the most important activity carried out within the company in mention. The company's identity will be protected, but from now on it will be called Ontop. All information was collected through interviews with internal collaborators, mainly those who participated in the project; and a focus group carried out with a group of clients who have participated in the prospecting process. From the information collected, at the beginning of the work, the main discomforts related to the client prospecting process are mentioned and with this, the main problem is defined. Then, in the following chapters, the solution to be implemented is defined. This solution proposes an improvement with a focus on the aspects of processes, management and technology. These are of great importance in Ontop's objectives, as they are key to the growth of the startup in question. Finally, the detail of the financial evaluation of the project is shown, which demonstrates that the project is viable and, therefore, approved. As well as, the final conclusions and recommendations.
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