Citas bibligráficas
Alejandro, R., Pattarone, L. (2021). Store image, brand trust y perceived value en relación al purchase intention en el sector de tiendas de conveniencia [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661083
Alejandro, R., Pattarone, L. Store image, brand trust y perceived value en relación al purchase intention en el sector de tiendas de conveniencia [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/661083
@misc{sunedu/4388959,
title = "Store image, brand trust y perceived value en relación al purchase intention en el sector de tiendas de conveniencia",
author = "Pattarone Silva, Lisette",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The convenience store sector has taken on an important role in local communities because it has been able to adapt to a pandemic context in which the proximity factor was decisive, since it was able to facilitate access to mass consumption and basic necessities in several of the Peruvian households. Because of this, the present research aims to investigate the relationship between the store image, the brand trust and the perceived value in the purchase intention of consumers, For this purpose, a quantitative cross-sectional study and a sample classified as non-probabilistic will be carried out on 400 people, using the calculation of an infinite population sample.
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