Bibliographic citations
Flores, O., Loayza, C. (2021). Mobile Shopping Service Quality y la e-satisfaction relacionada con la e-loyalty de los consumidores de tiendas deportivas online [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659875
Flores, O., Loayza, C. Mobile Shopping Service Quality y la e-satisfaction relacionada con la e-loyalty de los consumidores de tiendas deportivas online [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659875
@misc{sunedu/4388095,
title = "Mobile Shopping Service Quality y la e-satisfaction relacionada con la e-loyalty de los consumidores de tiendas deportivas online",
author = "Loayza López, Cris Jesús",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The current global situation because of the COVID-19 pandemic has led to the rapid migration of companies and businesses to digital channels. Consequently, companies are looking to focus on offering a quality shopping service that allows them to keep their customers satisfied and that they are loyal to the brand. This is the reason why this research work consists of the study of the variables of Mobile Shopping Service Quality, e-satisfaction and e-loyalty, focused on the category of online sports stores in Peru. This research describes and analyzes the relationship between these variables based on research and quantitative studies conducted previously. The work provides a thorough investigation of the three variables and the category chosen in the national context and a comparison of the different studies carried out by various authors in relation to the variables and their possible dimensions is presented.
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