Citas bibligráficas
Durand, J., Patiño, L. (2021). Plataformas de streaming y las variables que influyen en la continuación del servicio [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655623
Durand, J., Patiño, L. Plataformas de streaming y las variables que influyen en la continuación del servicio [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655623
@misc{sunedu/4385551,
title = "Plataformas de streaming y las variables que influyen en la continuación del servicio",
author = "Patiño Sierra, Lucero Melissa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research seeks to explain how social influence, ease of use, perceived price, perceived value, and service satisfaction, called dependent variables, influence the intention to continue the service as an independent variable, in streaming platform services. So, we can understand the process that the consumer goes through when continuing to renew the monthly subscription. In addition, it seeks to focus on the main characteristics of the mentioned variables, in order to fully explain this process. For this research, a convenience sampling (not probabilistic) will be carried out through contacts of the researchers, who will receive the questionnaire through social networks and various digital media. The sample will be made up of men and women who are subscribed to streaming platforms such as: Netflix, Prime Video, Disney +, HBO Go, Spotify and Apple Music. Finally, the statistical technique that will be used will be the correlation and later the regression technique will be used to establish relationships between the variables studied.
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