Bibliographic citations
Vásquez, G., (2020). La percepción de las mujeres de 25 a 35 años consumidoras de moda sostenible sobre el uso de tintes vegetales en textiles de la zona 7 de Lima Metropolitana del 2015 - 2020 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655529
Vásquez, G., La percepción de las mujeres de 25 a 35 años consumidoras de moda sostenible sobre el uso de tintes vegetales en textiles de la zona 7 de Lima Metropolitana del 2015 - 2020 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655529
@misc{sunedu/4385435,
title = "La percepción de las mujeres de 25 a 35 años consumidoras de moda sostenible sobre el uso de tintes vegetales en textiles de la zona 7 de Lima Metropolitana del 2015 - 2020",
author = "Vásquez Pachas, Gabriela Lisset",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Fashion is the second most polluting industry worldwide and every year its pollution levels are increasing. Because of this, since 1960, consumers have been demanding that the industry change its manufacturing practices and processes. To meet these demands, sustainable fashion arises with the aim of creating products that seek harmony between the profitability of the company and the efficient use of natural resources in order to take care of the environment. Nowadays, sustainability in the fashion industry has acquired greater importance in Peru, and one of its initiatives is the use of dyeing plants for the production of vegetable dyes, which are used to dye fibers and textiles. This artisan technique has been developed in various fashion brands in Metropolitan Lima, however, there is no knowledge about the attitudes and opinions of consumers about this ecological alternative. For this reason, the present research work aims to know the perception of women between 25 and 35 years of age who are consumers of sustainable fashion on the use of vegetable dyes in textiles in zone 7 of Metropolitan Lima from 2015 - 2020. For this, an investigation with a qualitative approach will be developed, conducting 25 in-depth interviews with Lima women between 25 and 35 years old who show interest in caring for the environment and carry out ecological habits, such as buying clothes and accessories eco friendly.
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