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Peredo, M., Vargas, M. (2020). Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655445
Peredo, M., Vargas, M. Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655445
@misc{sunedu/4385431,
title = "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail",
author = "Vargas Ortiz, María Teresa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The e-fashion retail industry has shown continuous growth in recent years, accompanied by the growing preference for buying clothing through online channels by Peruvian consumers. For this reason, it is appropriate to identify the different components that participate in relation to the online experience in e-fashion retail channels. This research seeks to establish relationships between the online brand experience, brand image, brand trust and customer e-satisfaction based on e-brand engagement. Based on a sample of 400 respondents in Metropolitan Lima, the study aims to validate the proposed hypotheses regarding the degree of significance present between variables such as online brand experience and customer satisfaction, brand image and brand trust, customer satisfaction and e-brand engagement, among others. For the corresponding analysis of the data obtained, statistical tests such as correlations, regressions and analysis of variance will be applied.
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