Citas bibligráficas
Bolognesi, S., Galvez, A., Rodríguez-Sandi, A., Saavedra, A. (2021). Desarrollo del Proyecto de Negocio DeliCake Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655428
Bolognesi, S., Galvez, A., Rodríguez-Sandi, A., Saavedra, A. Desarrollo del Proyecto de Negocio DeliCake Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655428
@misc{sunedu/4385398,
title = "Desarrollo del Proyecto de Negocio DeliCake Perú",
author = "Saavedra Moya, Andrea Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research work describes in detail the development of a business idea, for which the brand "Delicake" was created, whose purpose is to offer healthy desserts, prepared with high quality inputs, for a specific customer segment, those who have a healthy lifestyle or those who suffer from diseases such as diabetes or hypertension. Several interviews were conducted as a validation method with potential customers and experts, and it was determined that our product is accurate for a market where there are unsatisfied needs, lack of healthy desserts. Our brand has a competitive advantage by offering products customized to the clinical profile of each client, which differentiates it from other pastry and cooking ventures. Likewise, we will have a personalized customer service, making a follow-up, so that the buyer has a pleasant experience from the moment he orders the product until he receives it. In order to get the project underway, the industry was thoroughly analyzed to obtain the consumer profile, possible suppliers, competitors, among other factors. It was also necessary to develop various plans to make this possible, including the Strategic Plan, Operations Plan, Human Resources Plan, Marketing Plan, Corporate Social Responsibility Plan and finally a Financial Plan. Within these plans are detailed strategies that are essential for the project to be viable. Thanks to these projections, it is expected that in the long term it will be possible to open stores for face-to-face service.
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