Citas bibligráficas
Gutierrez, Z., Quiñones, J., Salas, C., Otero, S. (2020). Propuesta de diseño de un aplicativo para la comercialización de repuestos a través de canales digitales [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654892
Gutierrez, Z., Quiñones, J., Salas, C., Otero, S. Propuesta de diseño de un aplicativo para la comercialización de repuestos a través de canales digitales [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654892
@misc{sunedu/4385072,
title = "Propuesta de diseño de un aplicativo para la comercialización de repuestos a través de canales digitales",
author = "Otero Panduro, Stefani Johana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
"Moto Spare Parts" is a business idea, a multi-brand company that sells original spare parts kits for motorcycles. Additionally, this proposal is in cooperation with the lifestyle adopted by several people in Metropolitan Lima. That is why selling is through mobile applications. In Peru, due to confinement measures (Covid-19), electronic commerce of products increased and so the delivery service is on peak, especially for those who use the motorcycle as a work tool. However, due to the increase in this service, motorcycles require more frequent maintenance, which is why customers look for reliable spare parts houses or multi-brand stores. Also, they look to reduce the time it takes to buy the part and the delivery time. In relation to this, the mobile application was developed, having has as a segment of customers, women, and men between 18 and 39 years of the NSE B and C of the zones 2, 3 and 10 of Metropolitan Lima, who are consumers of spare parts for maintenance of motorcycles and choose to buy spare parts through digital platforms. To develop the project, we will need an investment of S/ 157,213.00 PEN, which is made up of the contribution of shareholders. A 14.61% rate of return will be offered, and the investment is expected to be recovered in the 2 year.
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