Citas bibligráficas
Ávila, M., Quispe, K. (2020). Uso del Click & Collect y el Delivery y su relación con la satisfacción en la compra online de la categoría ropa en mujeres de los NSE A, B y C en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653524
Ávila, M., Quispe, K. Uso del Click & Collect y el Delivery y su relación con la satisfacción en la compra online de la categoría ropa en mujeres de los NSE A, B y C en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653524
@misc{sunedu/4384208,
title = "Uso del Click & Collect y el Delivery y su relación con la satisfacción en la compra online de la categoría ropa en mujeres de los NSE A, B y C en Lima Metropolitana",
author = "Quispe Mendez, Karla Yessenia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
As e-Commerce has grown, the distribution channels through which they deliver the final product to the consumer have evolved in order to satisfy their needs regarding convenience, speed, price to pay, and others. Consequently, Delivery and Click & Collect (Pick up in Store) arise as delivery options so that the customer can choose which of the two suits their requirements. For this reason, it is relevant to study these distribution channels based on previous research in international magazines in order to define the concepts and applications of each one to later evaluate their application in Peruvian retailing in order to identify the pros and cons perceived by the consumer; and in turn, consider the benefits or problems that the retailer generates when implementing these channels. For example, by putting Click & Collect into operation, the department store assumes extra costs in logistics due to the incorporation of the specific collection point within its establishment. This research work allows us to contrast the theory put forward by different authors and its application in Peruvian retailers since there is no previous research that specifically focuses on this criterion of online shopping. Finally, the results of this research seek to provide information to the retailer so that it can satisfy the needs of its consumers regarding the distribution channel of their preference and promote a long-term relationship.
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