Bibliographic citations
La, D., (2021). Proyecto de desarrollo de un nuevo producto “Soat Premium” como una alternativa de seguro vehicular en Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/21064
La, D., Proyecto de desarrollo de un nuevo producto “Soat Premium” como una alternativa de seguro vehicular en Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/21064
@mastersthesis{sunedu/4384055,
title = "Proyecto de desarrollo de un nuevo producto “Soat Premium” como una alternativa de seguro vehicular en Lima Metropolitana",
author = "La Torre Morales, Diego Sebastian",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
This paper presents the development of a new product proposed by the Peruvian market insurance brokerage company Digital Brokers, founded in May 2017, obtained from that year until 2019 a turnover with constant growth. For the year 2020, the outlook foresaw further development for Digital Brokers, since important accounts had been captured from the peruvian market; however, billing fell to 50% of what was achieved the previous year. This occurred due to the appearance of a virus called SARS Covid -19 that spread throughout the world and became a pandemic decreed on January 30, 2020. Peru has been one of the countries hardest hit by this disease, given that to the date the document was written had more than 55 thousand deaths. It is essential to point out the current atypical situation because the product to be marketed is an insurance that complements vehicle use, and due to the pandemic, lockdowns were started, which have generated that almost all the service and sales processes are digitally. In the same way, the traffic of vehicles of people was considerably diminished at the beginning of the confinement; to the date, the traffic has not returned to what it was before the pandemic, but it is already significant to start marketing this product that is presented in this project. An opportunity not covered by insurance companies directly was identified to offer middle-class people who own vehicles for private use in Lima, a cheaper vehicle insurance option with a flat rate in soles, regardless of the vehicle to assure. The coverages that this new product would have are the following: (a) coverage against possible general damages to third parties, better known as the coverage of Civil Liability against third parties for material damages, (b) the main coverage is the SOAT product, within when obtaining this product immediately, the mandatory duty to carry a valid SOAT is being fulfilled and in turn adding it to the previous coverage already described, the insured would have coverage for material damage as well as for personal damage and (c) the assistance of the product all risks, such as the replacement driver, in case you need someone to drive the vehicle for the insured, towing service and mechanical assistance service. This product would be aimed at socioeconomic sectors B and C, men and women of Metropolitan Lima, who already have SOAT in their personal vehicle for private use, since they comply with the traffic regulations, but they are not enough to obtain a product of higher cost as the options that cover the own damage, since the premium is too expensive. It is aware that, once the product is exposed to the market, if it were to be well received, there will be several companies that join the meeting of this type of coverage. However, registering a new product with the Superintendency of Banking, Insurance and AFP takes an approximate period of between four and six months, representing a time frame that is only obtained by companies that innovate in the market, even more so when in the peruvian territory only insurance companies and registered legal broker are those that can offer insurance. Currently, these hedges are offered separately in the market, but no broker or company has put them together as described in this project. Digital Brokers has the exclusivity of the SOAT PREMIUM name, since it has the name registration and will be the first to offer the service, becoming the pioneer organization of comprehensive vehicle insurance in Peru. As a result of the financial economic evaluation carried out over a five-year horizon on the commercialization of SOAT PREMIUM, it was obtained that an investment of S/ 59,988.94 will be necessary by Digital Brokers; a positive net present value (NPV) of S/ 111,747.91, an internal rate of return (IRR) of 84% and a recovery period of one year and 28 days; these values affirm that the implementation of this project is economically feasible.
This item is licensed under a Creative Commons License