Citas bibligráficas
Salas, G., (2019). Promoción online para calzado deportivo en Instagram y Facebook con relación a la intención de compra en las tiendas físicas de marcas deportivas en hombres de 25 a 35 años del NSE A/B de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652098
Salas, G., Promoción online para calzado deportivo en Instagram y Facebook con relación a la intención de compra en las tiendas físicas de marcas deportivas en hombres de 25 a 35 años del NSE A/B de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652098
@misc{sunedu/4383023,
title = "Promoción online para calzado deportivo en Instagram y Facebook con relación a la intención de compra en las tiendas físicas de marcas deportivas en hombres de 25 a 35 años del NSE A/B de Lima Metropolitana",
author = "Salas Mendoza, Gabriel Omar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present work has been carried out with the purpose of knowing the impact that digital promotion strategies generate, in the intention of buying sports shoes by men between 25 and 35 years of age, within the physical stores of the brands sports. Different brands of sports shoes often use a series of digital strategies, with different purposes. There are loyalty strategies, others responsible for brand exposure and above all, those that are responsible for generating sales, through a persuasion towards the consumer's intention to buy. In this paper, the most used digital strategies by sports brands in the world and especially in Peru were analyzed, in order to find answers about the impact they generate on Peruvian consumers and how they react to them. Likewise, in order to find answers to the objectives and hypotheses proposed, the type of research will be correlational, since the relationship between the established variables will be identified. Thus, quantitative and qualitative methods will be used, which will be based on conducting consumer surveys and in-depth interviews with experts with the objective of knowing in depth the point of view of each of them. In this way, the hypotheses previously raised can be checked. Finally, the influence of digital promotions on consumers of sports shoes will be known.
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