Citas bibligráficas
Perez, J., Aquino, J., Odiaga, D. (2019). Plan de negocio para implementar una tienda online de venta de repuestos en Lima metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648848
Perez, J., Aquino, J., Odiaga, D. Plan de negocio para implementar una tienda online de venta de repuestos en Lima metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648848
@misc{sunedu/4382478,
title = "Plan de negocio para implementar una tienda online de venta de repuestos en Lima metropolitana",
author = "Odiaga Cordova, Diego Miguel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
for the maintenance of KIT CAR PERU SAC Company through social networks with the delivery included within 24 hours in a corrugate cardboard package that will contain various spare parts for the maintenance of customer’s cars. Additionally, it has a reminder system about the next maintenance date and benefits that the company offer when purchasing new kits. In that sense, it seeks to position the product and service in the segment of customers that are men and women from 25 to 55 years old belong to socioeconomic status B and C of zones 6, 7 and 10 of Lima City, who are consumers of spare parts for the maintenance of car with a sophisticated modern lifestyle, which prefer quality and time over price for this reason, they choose to buy their spare parts through e-commerce. The product will be distributed directly channel through social networks, and indirectly through lubricants specializes in sales spare parts for cars.
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