Citas bibligráficas
Alba, C., Benllochpiquer, V., Espinoza, A., Onaga, A. (2019). Venta de Boxers marca FREEMAN vía tienda virtual [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648580
Alba, C., Benllochpiquer, V., Espinoza, A., Onaga, A. Venta de Boxers marca FREEMAN vía tienda virtual [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648580
@misc{sunedu/4382173,
title = "Venta de Boxers marca FREEMAN vía tienda virtual",
author = "Onaga Guerra, Albio Antonio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Modern societies face multiples changes and challenges in all areas: political, economic, social, environmental, but above all technological. In the fashion world, these changes are not foreign to the needs and trends. Considering that, innovation plays an important role on these changes, consolidating it in what we call “digital transformation”, where new business strategy opportunities arise due to the skills of those who seek to reinvent themselves to compete. These factors are keys in this business that identified an important market niche within the local market since the acceptance of the business in the underwear sector aimed at men from Metropolitan Lima and Callao, between the ages of 25 to 45 years and belonging to the socioeconomic level B and C. The venture consists in the commercialization of boxers through a virtual platform that will allow the customer to interact with the products offered independently, quickly and safely without having to move to a physical store to make the purchase of this type of product. Considering that boxers are products as massive consume for men, they will constantly show an interest in the product. According to the research carried out, more and more men are seeking to make their underwear purchase independent, demanding modern designs, with quality and at affordable prices. This venture offers all the characteristics demanded by this segment of the population. In addition, the virtual platform will provide the support and after-sales service that customers deserve.
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