Citas bibligráficas
Hinostroza, A., Jaimes, K., Chue, C., Vasquez, J., Burga, I. (2019). Plan de negocios para la introducción de un limpiador desinfectante multiusos eco amigable [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/631320
Hinostroza, A., Jaimes, K., Chue, C., Vasquez, J., Burga, I. Plan de negocios para la introducción de un limpiador desinfectante multiusos eco amigable [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/631320
@mastersthesis{sunedu/4382021,
title = "Plan de negocios para la introducción de un limpiador desinfectante multiusos eco amigable",
author = "Burga Mendoza, Ismael Agustin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In this Thesis assesses the feasibility and feasibility of the introduction of a new product Eco-friendly Multi-purpose Disinfectant Cleaner. According to the Global Study on Household Cleaning in Peru, the frequency with which Peruvians clean their homes is mostly daily; followed by weekly and in smaller quantity with a monthly frequency. Both men and women share responsibility in cleaning the home and more than half of the households in the upper middle segment make purchases in supermarkets. These users use specialized products for cleaning and disinfection that are not Eco friendly and based on our study, we have found that if they want to acquire it. To validate the business idea, a quantitative survey was carried out, the primary source was made up of 269 surveys that, according to the analysis of the results, we can conclude that the development of Green Spartan is viable, since the value proposition is attractive to the target audience in addition, the manufacturing price of the product allows us to have a profit margin over the sales price indicated by our target audience. As a value proposition, our ecological disinfectant cleaner is the only one in the market capable of cleaning and disinfecting in one step. It is biodegradable, safe for the family and the planet. In addition, it is made with components that do not generate polluting waste. As rational benefits, users experience that their cleaning needs can be met with an efficient ecological disinfectant cleaner and at the same time they are sure that it does not harm their family and the environment. As emotional benefits users perceive a sense of well-being and social commitment to the planet, they are aware that using a product that cleans and disinfects without causing harm positively contributes to the world and your home. In the financial analysis we see that, based on our sales projection, calculated to achieve a coverage of 10% of the target market, we see that having the installed capacity and not having the need for leverage, we achieve an TIR of 84%, When the company's COK is 10.8%, in the same way in the pessimistic scenario we can see that the TIR is higher than the COK, the VPN of the product launch with the 10% market is S /. 2,839,805.84, its launch is quite attractive for Spartan Chemical.
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