Citas bibligráficas
Véliz, C., Sarmiento, L., Obando, M. (2021). Reporte de sostenibilidad como herramienta de gestión para Roberts Resersur [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/18486
Véliz, C., Sarmiento, L., Obando, M. Reporte de sostenibilidad como herramienta de gestión para Roberts Resersur []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/18486
@mastersthesis{sunedu/4380932,
title = "Reporte de sostenibilidad como herramienta de gestión para Roberts Resersur",
author = "Obando Plantarrosa, Milton Cesar",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
The Roberts business group develops its activities in the southern region of Peru, in the automotive business area, has materialized in a sustainability report and consideration of the GRI standard, through policies and good practices to contribute to society and promote sustainability in social, environmental and economic areas. The development of this work on sustainability as a management tool for Roberts Resersur takes place in a context of new normality due to the Covid-19 pandemic; the research starts from the external and internal analysis with the application of PESTEL, AMOFHIT tools and Porter's five competitive forces in the automotive industry. The methodology used to identify the central problem was Ishikawa's diagram; customer retention was identified as a problem, which implies changes and new strategies that promote the sustainability of the company. Finally, the conclusions are reached in a context of social, environmental and economic sustainability: Biosafety is essential for the adaptation of activities in the new normality with the implementation of biosafety protocols, trainings and adjustments in their processes; Virtualization allows interaction with customers and recovers the sales index through the intensification of vehicle offer and discounts in their service centers as well as the care of the labor stability of their collaborators; greater integration of areas and good communication for synergy in their processes and value generation; and the need to improve databases to optimize logistics and quality of service.
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