Citas bibligráficas
Armas, V., Mucha, A., Polanco, R., Vicos, J. (2018). EcoSpray: Servicio ecológico de car wash vía delivery [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625359
Armas, V., Mucha, A., Polanco, R., Vicos, J. EcoSpray: Servicio ecológico de car wash vía delivery [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625359
@misc{sunedu/4380265,
title = "EcoSpray: Servicio ecológico de car wash vía delivery",
author = "Vicos Ventura, Jessica María",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present project was carried out in order to promote among users, the correct use of water in car wash centers, the famous car wash; because at present these centers are used irrationally. The idea of the project arises from the concern of some of the members of the course Business Development 1, José Sipión who is environmentalist; achieving thus identify a problem and an unsatisfied need but at the same time, proposing the solution to it that leads to a business idea. For this reason, the main objective of the project is to cover the need for market demand (customers), through a company that provides the safety and care of your vehicle; taking care of their welfare through the care of the environment. This is how EcoSpray car wash was born, a company that seeks to cover a need that was detected through market research, where in-depth interviews were conducted in zone 6 of Metropolitan Lima, to people who have a vehicle, considered millennials and who use networks social. As a result, it was found that they do not have time to go to a washing center as much as to wait for them to wash their vehicles. The service that is proposed to offer, requires the use of a mobile application, which is simple and friendly for the customer, it will request the car wash service at home, in which you must place the client's data, the location where the vehicle is located and payment method. In contrast to the competition, there are few Peruvian companies that provide the same or similar services to the company, being our competitive advantage: the time of washing a vehicle (30 min.Approx), it lasts less than the average time of the competition. The products used for washing are eco-friendly and the availability of opening hours. The office of the company will be located in San Miguel, we chose this location because it is located in a strategic area and belongs to zone 6 of Metropolitan Lima, therefore it will provide attention to suppliers, customers and investors. The project was elaborated with a work team: Vanessa Armas, Alicia Mucha, Renzo Polanco and Jessica Vicos, who will be the same ones in charge of directing the good functioning of the company, due to the experience of the team, the organization has been divided into four areas: General Management and Human Resources, Operations Management, Marketing Management and Accounting and Finance Management. Regarding the investment of the project, a total investment of S / 42,210.00 is needed, with a financing structure of 80% shareholders and 20% of the Piura case. Likewise, the investment is recovered in less than 2 years (1 year and 4 months), after which the project's profits will be received. It is a new market, there is a fairly acceptable market niche and there is very little competition; therefore there is good expectation for this project. Finally according to the analysis of market, financial, etc. performed by team members, it is considered that the "EcoSpray" project is a very good investment alternative.
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