Citas bibligráficas
Agreda, I., Vidal, M. (2018). Factores críticos de éxito para la exportación de ropa de baño y bikinis a Francia en el período 2013 - 2016 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624767
Agreda, I., Vidal, M. Factores críticos de éxito para la exportación de ropa de baño y bikinis a Francia en el período 2013 - 2016 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624767
@misc{sunedu/4379189,
title = "Factores críticos de éxito para la exportación de ropa de baño y bikinis a Francia en el período 2013 - 2016",
author = "Vidal Gerstein, Miluska Shimara",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The purpose of this investigation is to determine the critical success factors that consolidate the commercial positioning of the exportation of swimsuits and bikinis from Lima-Peru to France. To this end, the first chapter reviews the documents and research that manages to present the demand and supply of garments at national and global level, as well as investigate and analyze the potential French destination, with which, the importation of swimsuits and bikinis made in this country, could be verified and analyzed. In the second chapter it's presented the methodology of the investigation qualitative; which seeks to show the reality of one or several commercial sectors that interrelate in a specific context. Also, we present the objectives, hypotheses, problems, justification and the groups of actors that will be interviewed are announced; having as base the National Strategic Plan of Exports (PENX 2025). In the third chapter, it's exposed the detailed information according to the organization of each segment and dimension; obtaining results of a qualitative process where we can identify different strategies related to the research topic, and improve and increase our market share in the country of France. In the fourth chapter, we presents the findings, barriers and information gaps to which the research has been submitted are presented. In the fifth and last chapter, the conclusions and recommendations of the present investigation are reported.
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