Citas bibligráficas
Magallanes, M., (2017). La radio comunitaria como mecanismo de aporte a la inclusión social : análisis del componente comunicacional del programa nacional de alimentación escolar : Qali Warma [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/7662
Magallanes, M., La radio comunitaria como mecanismo de aporte a la inclusión social : análisis del componente comunicacional del programa nacional de alimentación escolar : Qali Warma [Tesis]. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/7662
@mastersthesis{sunedu/4375617,
title = "La radio comunitaria como mecanismo de aporte a la inclusión social : análisis del componente comunicacional del programa nacional de alimentación escolar : Qali Warma",
author = "Magallanes Pineda, Maria Marisol",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
Investigations have growing evidence that school feeding contributes to get a better disposal of students to learn. Globally, school feeding is part of public policies to achieve quality education. In Peru school feeding is a right referred to in article 4th of Law No. 28044, General Law of Education and to enforce it was created in 2012 the National School Feeding Programme (NEAP), Warma Qali. Since its creation, Qali Warma has presented a number of reported cases of poisoning and service problems, which have become communicational crisis, which have had a reactive rather than strategic approach. This limitation hasn’t allowed the Communication and Image Unit of Qali Warma analyze whether their strategies used are the most appropriate to achieve the positioning of program in its target audiences. This work has focused on the communication component, considering that communication contributes to the participation and empowerment of social actors who are part of the program, through the dissemination of information and messages. But a communication focused on developing strategies for using media closer to the populations most social interest for the program, they are mobilizing, participatory and educators such as Community Radio. The objective of this research is to describe and analyze the factors that limit the positioning of NEAP Qali Warma, emphasizing the limitations to use community radios, as strategic partners in their communication plans so as to contribute to the implementation peruvian policy of social inclusion. The development of this research involved resort to qualitative techniques. interviews with 22 people including Chami Radio listeners, communicators Qali Warma program and representatives of community radios were made. To do this, it’s taken as the unit of analysis Otuzco in the mountains of La Libertad, where the Association Chami radio station operates with a community vision whose listeners have children or family Qali Warma program users. Research has given findings relevant to Social Management, as it has known the importance of communication dimension for positioning programs and development projects and has revealed the limitations that exist for the use of community radio communication in plans for social programs. Also, it has shown that the communication strategy of the program and its messages are having an effect on the primary target audience of the program and on the other hand, there is a growing demand for information. As well, It has put in evidence that far from existing a promotion of the use of community radio in social programs, there are limitations of legal and technical standards that put them at a disadvantage compared to other media, even though it has been demonstrated by this investigation tuning preference they have in the communities where they operate. These findings have led to submit a proposal for improvement through design guidelines of a Communication Plan for Qali Warma program for processing it intends to use the tools of communication for development, taking into account their design cycle project and participatory approaches intercultural and rights, and contemplating participation strategies in order to achieve that all stakeholders are committed to the program in order to ensure their sustainability over time.
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