Citas bibligráficas
Vega, W., (2020). Ventas internacionales y estrategias de marketing digital en el área de ventas del Hotel Los Delfines [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25454
Vega, W., Ventas internacionales y estrategias de marketing digital en el área de ventas del Hotel Los Delfines [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/25454
@misc{sunedu/4113832,
title = "Ventas internacionales y estrategias de marketing digital en el área de ventas del Hotel Los Delfines",
author = "Vega Vilchez, Wilmer Ronald",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The following research work was prepared in order to integrate digital strategies designed within the digital marketing plan to improve the comercial area of Hotel Los Delfines, and thus increase international sales. Regarding the problems of this study, it could be observed that the hotel applies very few digital strategies, which allow to attract attention and that allows to be a means to have contact with the hotel, managing to make the respective reservations. For the develpment of the research study, three specific objectives were established, which they were worked during the entire process of this tesis. For this, research tecnhiques ands tools were developed such as the survey, used in all international guests and a focus groups, which allowerd to know the situational analysis of international sales and the impact of digital strategies on sales. Likewise, the digital proposal is focused to be applied within the comercial margin of Hotel Los Delfines. The investigation es quantitative, not experimental, simple correlational, since the variables of this study are detailed, such as: international sales and digital marketing strategies. In the results of the survey, the firts research technique, you can see the types of devices that use the majority of internationals guest to make reservations. Also, the platforms and search engines to make reservations for your business trips or vacations are detailed. In the results of the focus group, the situational analysis is observed, the factors that prevent it from increasing it’s sales, and it’s due to lack of knowledge of the methodology of the 5s of digital marketing. Likewise, an 3% increase in international sales was found, as a result of the initial actions. On the other hand, the development of the digital proposal allows the entire Los Delfines Hotel sales team to develop SEO techniques, Google Ads, use of social media, OTAs and GDS platforms, as well as the functionality of the website. This study concludes that integrating a digital marketing proposal allows for an increase in sales, generating better positioning and branding in the hotel sector, as in other business areas. To achieve this purpose, specific planning and development of strategies is needed to help position a Brand in search engines, social media and other digital channels, in order to obtain more potential customers..
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.