Bibliographic citations
Aguirre, F., Morillo, K. (2019). Diagnóstico de mercado basado en factores competitivos que permitan la posibilidad de ingresar a la empresa tortas Blanki S.A.C de Trujillo al mercado de Santiago de Chile, Trujillo, 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23252
Aguirre, F., Morillo, K. Diagnóstico de mercado basado en factores competitivos que permitan la posibilidad de ingresar a la empresa tortas Blanki S.A.C de Trujillo al mercado de Santiago de Chile, Trujillo, 2019 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/23252
@misc{sunedu/4112121,
title = "Diagnóstico de mercado basado en factores competitivos que permitan la posibilidad de ingresar a la empresa tortas Blanki S.A.C de Trujillo al mercado de Santiago de Chile, Trujillo, 2019",
author = "Morillo Avalos, Kevin Alexander",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The present investigation was carried out wit the support of Tortas Blanki SAC Company, located in the city of Trujillo; with plans to develop its product and brand concept to achieve its entry into the international market. The present study is descriptive, not experimental, since essential characteristics were collected through documentary review, surveys and interviews. Allowing to achieve and meet the objectives set out in the research, such as describe market competition, describe suppliers, determined market demand and identify the regulations of the Santiago de Chile market. The result of the investigation shows that the market characteristics of the bakery line does allow the entry of Tortas Blanki SAC into the Santiago de Chile market. This conclusion is supported by the results of each of the specific objectives. The first objective showed that the competition in the pastry line in Santiago de Chile has characteristics with which the company Tortas Blanki SAC can count and cope in a competitive and sustainable manner. The second, determined the reliable suppliers with which a company like Tortas Blanki SAC can guarantee the development of the business. The third objective determined that demand in the Santiago de Chile market has the potential for growth that will allow it to market; despite having a growing wave regarding products low in sugar. Finally, for the fourth objective, requirements and authorizations were identified that allows formalization in health and safety issues that should have all for obtaining certification or permits. The company will be in a position to carry out its internationalization process provided that it is in accordance with the characteristics required by the market and if the decision is made to implement the functional strategies in this investigation that allow them to market in Santiago de Chile. The company will be able to carry out its internationalization process as long as it is consistent with the characteristics required by the market and also if it makes the decision to implement the functional strategies in the present investigation that allows them to market in Santiago de Chile.
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