Citas bibligráficas
Diaz, J., (2022). Estrategia CRM y la calidad del servicio del hotel El Escudero Lodge S. A. C., de la ciudad de Trujillo, en el año 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31367
Diaz, J., Estrategia CRM y la calidad del servicio del hotel El Escudero Lodge S. A. C., de la ciudad de Trujillo, en el año 2019 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31367
@misc{sunedu/4103269,
title = "Estrategia CRM y la calidad del servicio del hotel El Escudero Lodge S. A. C., de la ciudad de Trujillo, en el año 2019",
author = "Diaz Barreto, Jessica Aurora",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The purpose of this work is to determine the relationship that exists between the CRM strategy and the quality of service of the Hotel El Escudero Lodge SAC, in the city of Trujillo, in 2019. It corresponds to a research with a quantitative approach of a descriptive correlational type. 50 clients of the Hotel El Escudero Lodge SAC during the month of April, to whom questionnaires on the CRM strategy and Quality of service were applied. The results of the research have made it possible to determine that the CRM Strategy has a positive relationship with the quality of service of the Hotel El Escudero Lodge SAC, in the city of Trujillo, in 2019 (rs = 0.433, p <0.05). The perception of the level of application of the CRM strategy, 56% of those surveyed consider a medium level and with respect to the quality of service, 52% of the collaborators have a perception of the service as fair.
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