Bibliographic citations
Cabeza, C., Deza, L. (2017). Selección del canal de comercialización y la reducción de los costos totales de importación de bicarbonato de sodio por parte de la empresa Agrovet – La Libertad E. I. R. L. [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13296
Cabeza, C., Deza, L. Selección del canal de comercialización y la reducción de los costos totales de importación de bicarbonato de sodio por parte de la empresa Agrovet – La Libertad E. I. R. L. [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13296
@misc{sunedu/4102452,
title = "Selección del canal de comercialización y la reducción de los costos totales de importación de bicarbonato de sodio por parte de la empresa Agrovet – La Libertad E. I. R. L.",
author = "Deza Verástegui, Lorena Beatriz",
publisher = "Universidad Privada del Norte",
year = "2017"
}
This thesis entitled "Selection of the Marketing Channel and the Reduction of Total Costs of Importing Bicarbonate of Sodium by the Company Agrovet - La Libertad EIRL", is intended to show how important it is to know how to select the participation of a supplier to commercialize sodium bicarbonate through the company Agrovet La Libertad EIRL The national supplier Quimtia S.A. And the International Chinese supplier TWELL SANSINO as well as the sodium bicarbonate manufacturer of the brand SOLVAY of Belgium since the latter is the one that distributes the company Quimtia S.A. And is one of the most accepted in the national market, being displaced by bicarbonate of Chinese origin due to its low cost. The direct import channels of both China and Belgium were analyzed, obtaining the expected results, which were to reduce total costs for the importation of Solvay Bicarbonate Solvay from Belgium, being able to determine that when importing this product can recover the market position of The company Agrovet La Libertad EIRL In terms of sales volumes at a lower cost than the product acquires in our national territory, managing to compete in prices with bicarbonate of Chinese origin having a competitive advantage in terms of product quality. The import project showed a Net Present Value of $ 48736.96 and an Internal Rate of Return of 55% which demonstrates the viability of the investment project which began operations with an initial investment of US $ 20,000 over a projected period of 5 years of commercial operations.
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