Citas bibligráficas
Francia, J., (2022). Articulación comercial de la Manzana (Malus domestica Borkh) cultivares San Antonio y Anna: caso del distrito de Pariacoto, Ancash [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/5510
Francia, J., Articulación comercial de la Manzana (Malus domestica Borkh) cultivares San Antonio y Anna: caso del distrito de Pariacoto, Ancash []. PE: Universidad Nacional Agraria La Molina; 2022. https://hdl.handle.net/20.500.12996/5510
@misc{sunedu/3952177,
title = "Articulación comercial de la Manzana (Malus domestica Borkh) cultivares San Antonio y Anna: caso del distrito de Pariacoto, Ancash",
author = "Francia Espinoza, Javier Martín",
publisher = "Universidad Nacional Agraria La Molina",
year = "2022"
}
The Professional Sufficiency Work exposes the problem in commercial articulation of the apple (Malus domestica Borkh) of the producers in the Pariacoto district (Huaraz -Ancash). Two apple cultivars predominate in this district: cv. 'San Antonio' and the cv. 'Anna', known as 'Israel apple'. The initial diagnosis identifies the different causes that contribute to the development of the problem in the commercial articulation process. These causes include a deep weakness in producer organizations, lack of timely technical assistance, limited or nonexistent capacity to develop technological innovation, poor development of industrialization or generation of added value, and weak marketing capacity. Based on these limitations to the development of commercial articulation, an intervention plan is proposed, through a series of activities and actions developed, which were previously socialized to local and regional government institutions, and to apple producers organized through the Pariacoto Organic Apple Producers Association. This proposed plan contemplates as main objectives: Strengthening of organizational capacities, Strengthening of technical capacities, Development of innovation and technology and Strengthening of commercial capacities.
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