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Espinoza, A., Fernández, F. (2023). Plan de comunicación interna para la empresa campos cultivados [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19404
Espinoza, A., Fernández, F. Plan de comunicación interna para la empresa campos cultivados []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19404
@misc{sunedu/3943243,
title = "Plan de comunicación interna para la empresa campos cultivados",
author = "Fernández Moscoso, Fabricio",
publisher = "Universidad de Lima",
year = "2023"
}
Title: Plan de comunicación interna para la empresa campos cultivados
Advisor(s): Domenack Bracamonte, Wendy
Keywords: Comunicación en la gestión; Empresas agrícolas; Communication in management; Farm corporations
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2023
Institution: Universidad de Lima
Abstract: Campos Cultivados es una empresa del rubro agrícola fundada en 1997. Actualmente es un
referente en la exportación de productos agrícolas sostenibles (ready to eat). No obstante, no
existe un sentimiento de equipo dentro de la compañía. Las áreas operativas se sienten aisladas y
poco integradas con las áreas administrativas y con los líderes del negocio. Esta falta de
integración afecta a la retención del personal y al cumplimiento de las metas comerciales de la
organización. Por ello, el presente Trabajo de Suficiencia Profesional plantea implementar un plan
de comunicación interna con el objetivo de fomentar la integración de los diferentes perfiles y
mejorar el clima laboral. Los líderes contarán con las herramientas necesarias para servir de apoyo
e impulsar una mejor experiencia del colaborador.
Campos Cultivados is an agro-export company founded in 1997. Currently, it is a benchmark in the export of sustainable agricultural products (ready to eat). However, there is no team feeling within the company. Operational areas feel isolated and poorly integrated with administrative areas and business leaders. This lack of integration affects staff retention and meeting the organization's business goals. Therefore, this Professional Sufficiency Work proposes implementing an internal communication plan with the aim of promoting the integration of different profiles and improving the work environment. Leaders will have the necessary tools to serve as support and promote a better employee experience.
Campos Cultivados is an agro-export company founded in 1997. Currently, it is a benchmark in the export of sustainable agricultural products (ready to eat). However, there is no team feeling within the company. Operational areas feel isolated and poorly integrated with administrative areas and business leaders. This lack of integration affects staff retention and meeting the organization's business goals. Therefore, this Professional Sufficiency Work proposes implementing an internal communication plan with the aim of promoting the integration of different profiles and improving the work environment. Leaders will have the necessary tools to serve as support and promote a better employee experience.
Link to repository: https://hdl.handle.net/20.500.12724/19404
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Llontop Gómez, Mónica María; Santillán Vásquez, Manuel Ángel; Domenack Bracamonte, Wendy
Register date: 28-Nov-2023
This item is licensed under a Creative Commons License