Citas bibligráficas
Alvarado, J., Silva, S. (2023). Desarrollo del e-commerce en el retail de Panamá en tiempos de COVID-19 [Universidad de Lima]. https://hdl.handle.net/20.500.12724/18212
Alvarado, J., Silva, S. Desarrollo del e-commerce en el retail de Panamá en tiempos de COVID-19 []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/18212
@misc{sunedu/3693342,
title = "Desarrollo del e-commerce en el retail de Panamá en tiempos de COVID-19",
author = "Silva Morote, Sebastian Martin",
publisher = "Universidad de Lima",
year = "2023"
}
The purpose of this research is to analyze the development of e-commerce in Panama in the retail sector due to the pandemic generated by COVID-19, where the most significant challenges faced by operators to overcome the pandemic, the solutions that have been implemented, and the long-term projections that companies have in a post-COVID-19 scenario, were determined. Regarding the methodology used, in-depth interviews were conducted with professionals from companies in the retail sector that use e-commerce as a sales channel, to obtain a detailed overview of the situation they had to face during the pandemic. Each interviewee contributed from different perspectives of how e-commerce is used as a sales-enhancing tool in the different companies where they work. The findings gathered in this work were analyzed around the metrics that operators use to monitor the development of their web pages, the different payment methods offered by virtual platforms, the feedback received from their users, the measures taken to protect the health of the company's employees, the decisions made to optimize logistics management and maintain a solid supply chain. Based on the responses obtained from different interviews, various schemes have been generated through Atlas.ti, showing similarities in the findings from the interviewees. As part of the results, the usefulness of digital marketing and social networks is demonstrated to promote e-commerce, a sales tool that does not lose focus on customer needs
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