Citas bibligráficas
Gil, G., (2020). Marketing relacional y la fidelización de los clientes en la empresa Computer Wifi - Ciudad de Dios, 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/20160
Gil, G., Marketing relacional y la fidelización de los clientes en la empresa Computer Wifi - Ciudad de Dios, 2020 []. PE: Universidad Nacional de Trujillo; 2020. https://hdl.handle.net/20.500.14414/20160
@misc{sunedu/3692255,
title = "Marketing relacional y la fidelización de los clientes en la empresa Computer Wifi - Ciudad de Dios, 2020",
author = "Gil Huangal, Gisela Aisa",
publisher = "Universidad Nacional de Trujillo",
year = "2020"
}
ABSTRACT The objective of this research was to determine what relationship exists between relationship marketing and customer loyalty of the Computer Wifi company in Ciudad de Dios - 2020. The following problem was formulated: What relationship exists between relationship marketing and loyalty of the clients of the Computer Wif company of Ciudad de Dios 2020? Whose hypothesis was: There is a direct and significant relationship between relationship marketing and customer loyalty of the Computer Wifi company in Ciudad de Dios - 2020. The research methodology was developed according to the type applied with a non experimental design. The study population consisted of 260 clients. As a result, we have: The level of relationship marketing of the Computer Wifi company of the City of God is high with 25.81%, it is regular with 49.03% and low with 25.16%. The loyalty level of the clients of the Computer Wifi company of Ciudad de Dios - 2020 is high in 25.16%, regular in 44.52% and low in 30.32%. It is concluded: Spearman's Rho correlation coefficient is 0.856, and a degree of statistical significance of p <0.05, determining that relationship marketing is positively and significantly related to customer loyalty of the Computer Wifi company in City of God - 2020.
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